Why your company should hire Gen z content creators

In today's digital world, social media marketing is quickly becoming the “go-to” for companies to gain widespread exposure for their brand. While gaining popularity and exposure on social media may seem easy, it’s a meticulous and nuanced process. That is why more and more companies are hiring Gen Z content creators and social media marketers to help them grow their online brand presence. Here are the top reasons why your company should seriously consider hopping on the Gen Z train. 🚂

They know the trends like the back of their hand 📈

GenZ has a unique skill set, given that they have grown up and lived through the rise of digital media. Their knowledge of current social media trends, public perceptions of certain topics, and overall familiarity with nuances of social media marketing gives this generation a serious knack for what will be perceived well on social media. If you want to stay up to date on the latest trends, you definitely need some Gen Z support on your team.

GenZ’s trust other GenZ’s 👫

Gen Z consumers rely much more on peer recommendations through word-of-mouth or social media than traditional product advertising like television commercials or social media ad’s. Authentic endorsements from people their age, typically on TikTok or Instagram, are what really catches the eye of GenZ. If a company can collaborate with an influencer that aligns well with the brand's target audience, it can create a serious boost of credibility.

GenZ humor is confusing 🧐

The things that make a GenZ laugh at their phone are typically things that a GenX or even Millennial would not understand. Thanks to TikTok, GenZ humor is a peculiar mix of irony, dark humor, pop-culture references, and internet culture. When it comes to trying to relate to this audience through humor, you really need a GenZ to take the reins.

They break down barriers 🛠

Having a brand ambassador or content creator from GenZ can help bridge the gap between a brand and its consumers. A strong online presence where a brand ambassador can quickly respond to comments about the brand is a much easier way to get quick feedback about products and understand what is/isn’t working. People are much more likely to leave a quick comment on social media rather than going to a website to leave a review, or even send direct feedback to a company. Having somebody constantly monitoring feedback about your brand is the best way to stay in touch with your customers.

Social media and influencer marketing isn't going anywhere, so finding the right influencer for your brand could be your golden ticket to going viral. Do your brand a huge favor and invest in this generation of influencers.